2010: The year of Clipart Branding

Seeing the new GAP logo, kindly pointed out to me by one of our lead developers this morning, makes me wonder if Riff Raff are in the wrong business. Brand design is clearly a market with more budget than sense!

I’m not sure if this was a tragic case of design-by-committee or some kind of visionary enigma that only the branding elite could possibly appreciate, but I imagine that someone was duped into paying a vast sum of money for what can only be described as 1990′s Clipart!